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Take advantage of the ease of non-media-dependent data management

Digital Asset Management

Digital asset management is one of the most important tools in the field of marketing process optimisation.

Digital asset management systems ensure that your company's media and product data, known as assets, is stored centrally and in a non-media-dependent manner in a Web-based database. An Internet-based orientation ensures that all users of a digital asset management system have access to identical data, naturally in accordance with their user rights, thereby significantly simplifying communication, especially when working on larger or inter-team projects.

Because the end-products of marketing activities often differ with respect to the required data formats, all digital asset management systems employed by DG Medien use non-media-dependent management. This means that all your product/marketing information can be generated in the relevant desired format in line with your requirements. Alternatively the data can be made available to you in the right format for multiple use.

The advantages of using digital asset management systems lie in greater ease of use coupled with lower costs.
The quality of brand communication can be increased considerably through the use of digital asset management systems.

Use of digital asset management systems brings the following benefits:

  • Comprehensive workflow management
  • Maximum transparency
  • Central data management with decentralised access
  • Lean approval processes
  • Shorter production times
  • Permanent data availability
  • Consistent use of the corporate design
  • Multiple use of data

When selecting digital asset management systems, care should be taken about higher-order characteristics in particular such as scalability, the ability to integrate it into existing systems and user-friendliness because this is the only way to generate the greatest possible acceptance for the use of the relevant system.

All of the digital asset management systems employed by DG Medien are state-of-the art. However, we do not restrict ourselves to individual systems.
We only select a specific system after conducting a thorough analysis of your demands together with you to ensure that the chosen system takes account of the conditions at and potentials of your company and represents the best way to meet your objectives as quickly as possible and, more importantly, sustainably.

If you would like to discuss how to improve your ease of use while at the same time cutting costs, we look forward to receiving your call or contact via Internet.